{"id":5364,"date":"2026-01-21T10:20:00","date_gmt":"2026-01-21T02:20:00","guid":{"rendered":"https:\/\/nansarunai.com\/?p=5364"},"modified":"2026-01-22T09:40:01","modified_gmt":"2026-01-22T01:40:01","slug":"podcast-apindo-kaltim-bersama-dengan-umkm-balikpapan-utara","status":"publish","type":"post","link":"https:\/\/nansarunai.com\/?p=5364","title":{"rendered":"Podcast UMKM Apindo Balikpapan: \u201cJaya Raya\u201d Dorong Warga Bangkit Lewat Kampung Telur Asin"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Balikpapan(21\/1), Nansarunai.com<\/strong> \u2014 Podcast UMKM yang digelar pada Rabu, 21 Januari 2026 di Kantor Apindo Balikpapan menghadirkan pelaku usaha Sri Mulyati, pemilik UMKM Jaya Raya. Usaha ini dikenal dengan ragam produk olahan, mulai dari kepiting crispy, sambal, hingga telur asin yang menjadi andalan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dalam sesi podcast, Sri Mulyati membagikan cerita perjuangannya membangun usaha sekaligus memberdayakan warga sekitar. Ia menyebut salah satu kendala yang masih dirasakan secara pribadi adalah pembiayaan, baik melalui program CSR maupun akses ke bank. Meski begitu, ia menegaskan bahwa peralatan dan kemasan bukan kendala besar selama ada kemauan untuk terus berusaha.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tidak hanya fokus pada produksi, Sri Mulyati juga aktif membina warga sekitar agar ikut terlibat dalam kegiatan usaha. Ia memiliki visi agar telur asin menjadi produk yang dapat dinikmati semua kalangan, dari anak-anak hingga usia tua. Saat ini, pembinaan warga masih terbatas pada beberapa wilayah di Balikpapan, sekitar satu hingga dua RT yang sudah mulai dikembangkan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sri Mulyati juga mengajak para ibu rumah tangga untuk berani keluar dari zona nyaman dan mulai berusaha. Bahkan, ia turut membantu warga dalam pengurusan perizinan, sekaligus memberikan motivasi bagi mereka yang mengalami kesulitan agar tetap semangat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sebagai inovasi, Jaya Raya kini menghadirkan produk baru seperti kerupuk telur asin dan cimi-cimi, sekaligus mengembangkan gagasan \u201cKampung Telur Asin\u201d di Balikpapan sebagai pusat aktivitas UMKM berbasis warga.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ke depan, Sri Mulyati berharap program ini dapat terus berjalan dan berkembang dengan regenerasi, agar usaha tetap hidup, semakin luas, dan membawa manfaat bagi masyarakat sekitar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Balikpapan(21\/1), Nansarunai.com \u2014 Podcast UMKM yang digelar pada Rabu, 21 Januari 2026 di Kantor Apindo Balikpapan menghadirkan pelaku usaha Sri Mulyati, pemilik<\/p>\n","protected":false},"author":2,"featured_media":5366,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"kia_subtitle":"","footnotes":""},"categories":[6,102],"tags":[],"newstopic":[364],"class_list":["post-5364","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-berita","category-podcast","newstopic-live-streaming-podcast"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - 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